Before moving to Lisbon, starting his own label and opening Aleksandar Protic store, Aleksandar graduated with an MA in Fashion and Costume design at Belgrade´s Faculty of Applied Arts. After finishing his studies in Belgrade he enrolled in the Fashion Design course at Royal Academy of Fine Arts in Antwerp, Belgium.

Besides regularly showing his collections at Lisbon Fashion Week, since 2001, Aleksandar also collaborates as a costume designer with many contemporary dance choreographers and artists in different fields.

Aleksandar´s work is based on exploring forms through sculpting and draping, combining structured and delicate forms often creating dramatic, wearable garments. He usually finds his inspiration in women, art, music and the world that surrounds him.